Privacy Policy
Last updated: March 2026 (updated to pre-disclose Google AdSense)
Who we are
SchoolHolidays.org.uk is a free UK school holiday dates reference site. The site is operated as a sole trader business based in the United Kingdom. If you have any questions about this policy, please contact us at [email protected].
What information we collect
We collect the following categories of personal data:
| Data | Why we collect it | Legal basis |
|---|---|---|
| Email address (if you sign up for alerts) | To send you school holiday reminders for your chosen county | Consent |
| County preference (if you sign up for alerts) | To send relevant alerts for your area | Consent |
| Pages visited and timestamps | Aggregate analytics to understand which content is most useful | Legitimate interests |
| Cookie preferences | To remember your consent choices | Legal obligation |
We do not collect your name, address, payment details, or any special category data. We do not require you to create an account to use the site.
Cookies
We use a small number of cookies. A cookie is a small text file stored on your device by your browser. You can control cookies through the banner shown on your first visit, or by adjusting your browser settings at any time.
| Cookie name | Purpose | Duration |
|---|---|---|
sh_cookie_consent | Stores your cookie consent choice | 1 year |
sh_session | Maintains your login session (admin users only) | Session |
_ga, _ga_3DL84P5X0B | Google Analytics 4 (measurement ID: G-3DL84P5X0B): aggregate page view statistics | 2 years |
We currently do not use advertising cookies. If and when we introduce Google AdSense display advertising, this policy will be updated and the cookie table above will be extended to include the cookies AdSense sets (including __gads, __gpi, and ANID), which are used to serve relevant ads based on your browsing activity. You will be able to opt out of personalised advertising via Google's Ad Settings. If you click through to a hotel booking site via one of our affiliate links, that site may set its own cookies. Please refer to the relevant site's privacy policy for details.
Email alerts
If you sign up for email alerts, your email address and county preference are stored securely in our database and shared with Brevo (formerly Sendinblue), our email service provider, solely for the purpose of sending you alerts. Brevo is based in France and is subject to GDPR. You can unsubscribe at any time using the link in any email we send you, or by emailing us at [email protected].
Affiliate links
Some links on this site, particularly on the Hotel Deals pages, are affiliate links. This means that if you click through and make a booking, we may earn a small commission at no extra cost to you. We work with the Awin affiliate network and hotel partners including Premier Inn and Travelodge. Clicking an affiliate link does not share any personal data with us; the booking is made directly with the hotel.
Third-party services
We use the following third-party services that may process data on our behalf:
| Service | Purpose | Privacy policy |
|---|---|---|
| Brevo | Email delivery for alerts | brevo.com |
| Awin | Affiliate link tracking | awin.com |
| Google Analytics (G-3DL84P5X0B) | Aggregate website traffic analytics | google.com |
| Manus (hosting) | Web hosting and database | manus.im |
| Google AdSense (if enabled) | Display advertising: serves relevant ads and may use cookies for ad personalisation. Not currently active; will be disclosed here when enabled. | google.com |
Your rights
Under UK GDPR, you have the right to access, correct, or delete your personal data; to withdraw consent at any time; to object to processing based on legitimate interests; and to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please email [email protected]. We will respond within 30 days.
Data retention
Email addresses collected for alerts are retained until you unsubscribe. Page view analytics data is retained for 12 months and then deleted. We do not retain any other personal data.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last revised. Continued use of the site after a change constitutes acceptance of the updated policy.